Littlefoot Ventures is a Colorado-based food waste consultancy that provides waste mitigation strategies and philanthropic guidance to sustainable food brands and foundations. Littlefoot’s founder, Eva Goulbourne, is a food waste expert — a founding member of ReFED, the nation’s foremost food waste nonprofit, she’s worked with everyone from the World Economic Forum to Unilever to identify data-driven solutions to the food waste crisis. 

Eva approached Good Fun with the goal of communicating Littlefoot’s value to their partners as experts in areas like upcycling, emissions reduction, and capital allocation. Along with this, we aimed to narrativize the connection between food waste and the climate crisis, and educate everyday consumers on ways they can advocate for a more sustainable, regenerative food system. 

We started with solidifying Eva’s thought leadership through a monthly newsletter, highlighting the most recent achievements in food sustainability, and starting conversations about the challenges stakeholders were still facing. Highlights from our collaboration included Eva’s contribution to Hellmann’s Super Bowl Ad, which brought international attention to the issue of food waste, as well as Littlefoot’s work lobbying for the Food Date Labeling Act, introduced into the United States Congress in 2022. In our time together, we were able to highlight all of Littlefoot’s incredible accomplishments, and increase their readership across all platforms by more than 50% in under three months. 

“Good Fun and Meg have been instrumental in designing and implementing the content strategy and social media presence for Littlefoot Ventures. Where I struggled with ideas and concepts to start with, they jumped in to set a clear path and execute where I needed support. Working with Good Fun has offered demonstrable value to our brand’s communications and online presence."

- Eva Goulbourne, Founder, Littlefoot Ventures