The Ask: Sustainable activewear brand IMBODHI approached us to help define and articulate a consistent, compelling brand voice. As a mission-driven company working to shift the fashion industry toward circularity, they needed copy that not only reflected their values but also engaged and educated their audience across every touchpoint — including email, social media, and web.

Our Work: We worked closely with the IMBODHI team to shape messaging that brought their values to life, focusing on transparency, circularity, and mindful consumption. We developed serialized storytelling campaigns that explored topics like textile waste, the impact of fast fashion, and how consumers can make more informed choices. This educational content was paired with product storytelling and campaign support across channels, designed to drive engagement while building the IMBODHI brand.

Client Testimonial: "Partnering with Good Fun Communications to develop IMBŌDHI’s brand voice has been an absolute pleasure. Meg understood the voice and tone of our brand immediately, and also helped us to refine and enhance it. It’s so comforting to have Good Fun onboard, knowing that we’ll always have thoughtful, creative content in the pipeline.” - Bailey Billups, Director of Marketing, IMBODHI